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Welcome to Yellow Plum Nation -- where no two citizens are alike, but the tie that binds us is the pursuit of head-turning fashion!

Within the Nation, we believe you don’t need a membership to view and gain access to the best fashion finds. We have an open door policy and invite you to come in and take a look around. We know you’ll be thrilled!

Our buyers do all of the research and legwork, searching the market for the latest trends and most unique styles in footwear and accessories. We carefully select each style using our keen eye for fashion, with you, our chic citizens in mind. The result is a fun, curated assortment -- the best styles within every classification -- featuring both contemporary designers and independent labels from the U.S. and abroad.

At Yellow Plum, we don’t force our fab citizens to dig through a mountain of shoes to find a stiletto in a haystack! Instead, we house a boutique-sized assortment that’s constantly infused with new styles; so please check back often! And since many of our styles are bought in limited quantities, we encourage you to act fast on styles that you love at first sight.  Enjoy!

our story: the legend of yellow plum

Legend has it that when most plums fall from the tree, they huddle together at the base to avoid the risk of being picked out of the bunch. But every now and then a yellow plum appears and falls far from the tree, instinctively finding a way to distance itself from the pack.

To onlookers, the yellow plum is striking and warrants a closer look, a second glance, and even an admiring gaze! When noticed just long enough, the yellow plum reveals the secret to its standalone attitude: a unique and powerful flavor that welcomes others to find their distance from the crowd.

The Yellow Plum is audacious. The Yellow Plum takes risks. The Yellow Plum is never satisfied just blending in!

Are you a Yellow Plum?

our fashion bill of rights

A Citizen of Yellow Plum Nation:

  1. Takes pride in her closet, whether big or small
  2. Always strives to create head-turning ensembles
  3. Compliments a fellow citizen on an outfit well done
  4. Fears no heel height
  5. Can be fashionably fierce in flats
  6. Is never wardrobe-complacent; her collection never gets stale
  7. Believes there is always a reason to buy another pair
  8. Knows that accessories are power; so she will wear them wisely
  9. Believes handbags are the true arm candy
  10. Believes that her uniqueness is the
    best fashion accessory of all!

join the yellow plum community

As a citizen, you can keep tabs on styles you love through your saved list ( ), tell others what you think about a purchase by leaving a review and uploading a photo, and be the first to know about new arrivals, contests, sales and special promotions, and more.

contact us

We love to receive feedback from our citizens – as you are shopping, anytime you feel like saying hi or telling us how we’re doing, we would love to hear from you! Contact us at


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