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Privacy Policy


1. our commitment to privacy

Yellow Plum (“us,” or “we,” or “Yellow Plum”) is committed to respecting the privacy rights of our customers, visitors, and other users (collectively "Customers," or "you" or "your") of the company website (“the Site”). We created this website Privacy Policy (“Privacy Policy”) to give you confidence as you visit and use the Site, and to demonstrate our commitment to fair information practices and the protection of privacy. This Privacy Policy is only applicable to the Site, and not to any other websites that you may be able to access from the Site, each of which may have data collection, storage, and use practices and policies that differ materially from this Privacy Policy. By accessing the Site, you acknowledge and agree to this Privacy Policy and also agree to our Terms of Use ("Terms of Use Agreement").

2. information we collect

We collect any information that you submit or enter on our Site, or that you provide to us in any other way, in order to offer you our products and services. This information may include but is not limited to the Customer's name, company name, address, phone number, email address, password, cookies, IP logs, billing information (including billing name and address), credit card number, and other information as detailed below under "Personal Information" (collectively "Personal Information"). Personal information is collected upon registration with Yellow Plum, when you sign in to, when placing an order, or when contacting us via phone or email. Choosing not to provide us with information will limit our ability to respond to your shopping needs.

You have the ability to update or remove your Personal Information by logging into the Site and editing your Personal Information within your profile (to the extent one exists). However, archival or backup copies of said information will not cease to exist and Yellow Plum shall not be liable for any problems in this editing process.

In addition, information such as your IP address and the site that referred you to ours will be gathered automatically. All data acquired via the Site is stored indefinitely. Because of the nature of the Internet, data may pass through any country and any jurisdiction, including jurisdictions where privacy laws may be different and less protective than those of your home jurisdiction.

All information collected or gathered automatically will be used to fulfill your orders, process your transactions, facilitate your use of our Site, respond to your requests, assist you with future shopping, improve the Site, and to send information regarding Yellow Plum and the services we provide. All information, further, is used at Yellow Plum’s discretion.

You may be invited to receive email correspondence by providing an email address. Unless you opt out of receiving promotional materials, we may send you information regarding updates to the Site, newsletters, advertisements, special promotions, new products or services, or other correspondence by email or postal mail to the address you provided. If you would like to opt out of receiving correspondence, you may click on an "unsubscribe" hyperlink contained in such promotional emails or by emailing us at

Despite unsubscribing from such list, Yellow Plum may send confirmation emails if you order online and may need to contact you by phone, email or regular mail with questions or issues concerning your order. Any opt-out by you is not deemed valid until processed by Yellow Plum. Yellow Plum shall not be liable for problems arising from the opt-out procedure.

3. personal information

The type of Personal Information that may be collected or submitted to Yellow Plum includes, but is not limited to the following:

  • Your name, current address, age group, email address, telephone/cell phone number and fax number;
  • Information about your visit to the Site, which includes the date and time of your visit, the pages accessed and the documents retrieved;
  • The type of browser used when you visit our Site, and
  • Any personal correspondence, which includes emails

Other information you provide is not required by us but may assist with responding to your request more effectively.

4. our disclosure of your information/security

Although Yellow Plum uses industry standard practices to protect your Personal Information, due to technical limitations, we do not represent, warrant and/or guarantee that all personal information will remain secure. Therefore, we cannot and do not guarantee, and you should not expect, that your Personal Information or private communications will always remain private. Notwithstanding this, as a matter of policy, we NEVER sell or rent any Personal Information about you to any third party.

The following describes some of the ways that your Personal Information may be disclosed and you expressly agree that your Personal Information may be disclosed by Yellow Plum in the following ways:

  • Advertisers. We may internally gather data across all of our Site's visitors and keep a record of your usage habits. As a result, we may disclose some limited, non-specific Personal Information to third parties for marketing and promotional purposes. Our Site may use these reputable third parties to present or serve advertisements that you may see at our Site. These third party ad servers may use cookies, web beacons, clear gifs or similar technologies to help present such advertisements, and to help measure and research the advertisements' effectiveness. The use of these technologies by these third party ad servers is subject to their own privacy policies and is not covered by our Privacy Policy. However, in these situations, we do not disclose to these entities any information that could be used to identify you personally. Certain information, such as your name, email address, address and telephone number are NEVER disclosed to advertisers.
  • Cookies. When you visit the Site, our server may attach a small data file known as a "cookie" to your hard drive. This enables us to analyze usage patterns on our Site in order to tailor it to our users' needs. Cookies are safe and cannot be used to deliver a virus. Cookies only identify your computer to our servers when you visit the Site. Most web browsers are set to accept cookies. If you do not wish to accept cookies, you can refuse the transfer of cookies to your computer's hard drive by adjusting your Internet browser. Without accepting a Cookie, you can browse through our site, but you will be unable to establish a shopping cart session and make a purchase on-line.
  • Legal Requests. Yellow Plum may lawfully disclose your Personal Information for law enforcement or regulatory purposes.

5. how we protect your information

We use security software to protect the confidentiality of your Personal Information. In addition, our business practices are reviewed periodically for compliance with policies and procedures governing the security and confidentiality of our information. Our business practices limit employee access to confidential information, and limit the use and disclosure of such information to authorized persons.

We follow generally accepted industry standards to protect the Personal Information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. If you have any questions about security on the Site, you can contact us at

Your access to some services and content may be password protected. We advise that you do not disclose your password to anyone. In addition, we recommend you sign out of password-protected services at the end of your session.

6. publicly available information

Any information, video, image, data, text, documents, or other content posted at your direction onto a public area of the Site becomes publicly published content and will be available to all users of that public area of the Site, even if such content contains Personal Information. Please note that if you publish your contact information, you may receive unsolicited messages from users and visitors to the Site. We encourage you to publish only information you are certain you want to be accessible to the public-at-large.

7. links to other sites

Our Site may contain links to other sites. Other sites may also reference or link to our Site. We are not responsible for the privacy practices or the content of such other sites.

8. children

This website does not provide services or sell products to children under the age of 18. If you are under 18, you may use this website only with the involvement of a parent or guardian over the age of 18.

9. how you can access your information

Unfortunately, we do not maintain any procedures for you to review or request changes to the information that we collect about you, except that you may request that we remove all information about you from our database by contacting us.

10. how you can update your information

To the extent that you do provide us with Personal Information, Yellow Plum wishes to maintain accurate and complete Personal Information. If you have an Account, you may log-in to your personal profile at any time and add information, delete information or correct any incorrect information we have. If you do not have an Account and you would like to correct a material inaccuracy in your Personal Information that we may be storing, you may submit an access request by sending an email to Your email should include adequate details of your request and also contain the following email topic: "Access Request". We will provide initial responses to access requests within a reasonable period of time. Any action that we take in connection with an access request will be subject to, and in accordance with, the Safe Harbor Principles.

11. consent

By using this Site, you consent to the terms of our Privacy Policy and to Yellow Plum's processing of Personal Information for the purposes set forth herein. If you do not agree to this Privacy Policy, please do not use our Site.

12. changes to privacy policy

If our Privacy Policy or procedures change, we will immediately post those changes to our website. Any such changes will be effective immediately upon being posted, unless otherwise stated in the change. It is your responsibility to review this Privacy Policy from time to time to ensure that you continue to agree with all of its terms.

13. commitment

We are committed to protecting your privacy. Protecting your privacy online is an evolving area, and accordingly we are constantly evolving the Site to meet these demands. If you have any comments, concerns, complaints, or questions regarding our Privacy Policy or the Site, please contact us at While we cannot guarantee privacy perfection, we will address any issue to the best of our abilities as soon as possible.

14. effective date

This Privacy Policy is effective as of the first day of August, 2012.


Yellow Plum takes precautions to protect your credit card information. Our Site uses the latest version of 128-bit Secure Socket Layer (SSL) encryption software on pages where customers enter personal information, such as their name, address, and credit card information. This protective software encrypts your information into codes so that your information is kept secure while being transmitted via the internet. Should you forget your password, we will email you a new temporary password. This is the best way to protect your information, as sending your existing password via email is not safe. Upon receiving your new temporary password, you may change it by going to My Account.


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Yellow Plum will never share or sell your personal information with third parties.