Shopping Bag

My Bag: 0 item

Free Shipping

for all orders over $50

Introducing Sam + Event Recap

Posted on November 12, 2013 by stofanelli There have been 0 comments

Hi everyone!

I'm Samantha Tofanelli, the new blogger for Yellow Plum. I'm a junior at DePaul University and am studying public relations and advertising. I absolutely love blogging about all things fashion and style, so I'm excited to get started here at Yellow Plum.

With the fashion world being the whirlwind that it is, it was no surprise to me that my first day on the job included a pop up shop and fashion show in the trendy South Loop of Chicago. Hosted at the fashion-lover's favorite retailer, Haus of Reign, I couldn't help but feel as if I had just stepped into, literally, my dream closet. Yellow Plum's mini boutique was set up in one corner of the store while YP brand lovers and glamorous bloggers united to adore the YP shoe collection as well as the unique fashion finds at Haus of Reign. A good time was had by all and the fashion show was a perfect showcase of all things trendy. Between the photo booth set up, the party bites and spirits and of course the fabulous footwear provided by YP, the night was filled with stylish smiles.

Keep in touch with the Yellow Plum blog as I'll be posting once a week about the things I love most and hopefully providing some inspiration along the way as well!

Follow me on Pinterest and Instagram, I keep up with the trends :)




This post was posted in Yellow Plum News and was tagged with pop up shop, Haus of Reign, Yellow Plum, Introduction, Samantha Tofanelli, fashion show


Welcome to


  Want to score
15% OFF
your first purchase?

Exclusive offers, first access to sales
and promotions, & first look at new arrivals.

Shoe Size

Offer valid for new email subscribers on first purchases only.

Yellow Plum will never share or sell your personal information with third parties.